oogababy

Why “oogababy”?

"ooga" reflects strength and exclaims delight and surprise. oogababy symbolizes emotionally strong moments, surprises and delight experienced by parents during a baby’s growth and development from day to day. Precious moments. Baby moments.

These moments can be visualized as bubbles of various sizes and colors, placed on a baby’s string of life. The moment bubbles are used throughout our design and branding.

Our team

Gunnar Kristoffer Wold

(CEO, product development, founder)

Gunnar is passionate about making useful services with online value. He came up with the idea for oogababy while waiting impatiently for his first child. Gunnar has extensive experience in software development, project management and management consulting. At oogababy, Gunnar manages the daily operations and product development. He holds a M.Sc. in Computer Science and an MBA in Management of Technology.

Klaus Damlien

(customer development, co-founder)

Klaus is passionate about marketing and creating happy customers. His mission is to help our customers understand why oogababy is awesome. Klaus spent most of his career in marketing, branding, communications and fundraising alongside raising two beautiful daughters. Klaus holds a M.Sc. in Marketing and degrees in Political Science and Strategy and Management.

Sofia Dubinsky

(general counsel)

Sofia is passionate about creating value through commercial legal solutions. She is in charge of securing the rights of all parties involved with oogababy. Sofia is a lawyer specializing in M&A, technology, patents, trademarks, copyright and competition law. She is also a mother of a beautiful girl. Sofia holds a Bachelor of Law and Commerce.

Our values

Modern

oogababy should provide you with a modern parenting utility.

Simple

oogababy should make it easy to keep a baby-journal and track growth and development.

Dynamic

oogababy should provide you with dynamic feedback and tracking.

Interactive

oogababy should provide you with a unique digital and interactive baby-book.

Delightful

oogababy should give you a delightful experience.

Integrated

oogababy should be integrated with services you already use.

Private

oogababy should be private by default.

Free

oogababy should be free to use and offer premium features for pay.

Precious

oogababy should help you capture precious moments and share them with loved ones.

Mobile

oogababy should be with you wherever you go.

Our approach

In order to make a difference we provide:

a common “playground” for both parents

oogababy is made for the modern era where both moms and dads can be active in daily parenting and want to capture and share precious moments.
a dynamic, intuitive and fun approach to growth and development tracking

oogababy makes growth and development tracking dynamic to show current and future predictions in a simple manner.
a unique digital and interactive baby-book that is always up-to-date

oogababy offers parents and loved-ones an interactive experience with a digital baby-book that is instantly “written” and always up-to-date.
a private community based on established connections

oogababy offers parents a free tool to build their private community with tight integration to their established social presence.
a way to reach parents in extended networks

oogababy makes it simple for parents to find and reach out to other parents that are in a similar parenting stage (both in their close and extended networks).
a simple and intuitive design with cutting-edge interfaces

oogababy offers products with mobile interfaces and awesome design that should give users a delightful experience.

About

oogababy is the Instagram and the Viddy for parents.